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It’s that time again! Time to celebrate our Top 20 Affiliates for the month of August, 2010.
They are:
A few things we can see about this group:
1) They are all Tsunamis: They promote their Affiliate URL
2) They are all fairly prolific: They write articles, do training, support their team.
3) They USE their tools. This is critical. Yes, we do have an Affiliate Plan. But the thing we see over and over again is that those folks who are focused solely on the income potential miss the bigger picture.
Any business that USES the TrafficWave.net AutoResponder system to do things like generate leads, follow up with prospects, send out newsletters, publish coupons, provide training, etc… will receive tremendous value from the TrafficWave.net AutoResponder system regardless of any income potential.
When we focus on providing value to businesses, entrepreneurs, marketing directors, network marketers, etc… the money simply comes as a natural result of providing and demonstrating value.
Congratulations to our Top 20 Affiliates for August, 2010!
AutoResponders can be used effectively in a number of ways:
Of course, before your AutoResponder begins to demonstrate its true value, you absolutely must build the all-import list of subscribers so that your AutoResponder has someone to send your information to.
This article focuses on some of the techniques you can use to build your email marketing list.
Remember: The money is in the list. Build your list with targeted prospects and your sales can increase exponentially.
Some of the best ways to build your AutoResponder subscriber list include:
These are just a few ideas that can help you boost your AutoResponder subscriber lists. Over time, as your AutoResponder list grows with targeted prospects, you can consistently generate sales by broadcasting special offers and announcements to your lists.
This is a list of the Top 20 Income Earners for July, 2010.
These figures are based on the check that was issued for Regular Commissions and may also include previously withheld commissions including Fast Track Bonuses.
Congratulations to each of these Affiliates!
AutoResponders are powerful tools. Successful online marketers use them to automate repetitive sales tasks, build and manage multiple prospect lists, and send out regular articles, updates, and announcements.
More than providing an automated response to an inquiry, AutoResponders can be your own automated sales force working online 24 hours a day, 7 days a week. Used properly, AutoResponders can automate the process of building your lists, following up with your prospects, and helping you close more sales.
Let’s look at how someone might use AutoResponders to help build a list of targeted prospects.
The first step is to create 5 to 7 messages about your offer and add them to your AutoResponder Campaign.
These messages can be set to go out every 2 days.. With 7 messages, your prospects would receive your sales messages over a 2 week period.
Here is a simple guideline you can use to create your own follow-up letters:
Message 1: Sent Out Immediately.
In this message you would thank them for requesting your information. Give them a brief history about yourself to build some credibility. They need to know you are qualified to share the information with them. Then give them an overview of the information you are offering.
Be sure to include a link to your web site so they can get further details, place an order, or contact you for more information.
It’s also a good idea to include your name and email address. Include a phone number if you want prospects to call you.
Message 2: Sent Out 2 Days Later.
In this message, you may want to give them a brief reminder of what you covered in your first message and focus on the benefits of your offer. What’s in it for them? How is your product, service, or opportunity different from others? Use this message to let them know.
And be sure to invite them to your web site, include the link to your site, and include your name and email address so they can contact you.
Message 3: Sent Out 2 Days Later.
This might be a good place to include some testimonials from your company or a little more of your own personal story. If you are new and haven’t quite created your own story yet, share success stories and testimonials from others that have used your products or services. Give an overview of how people are using your product or service. If you are promoting an affiliate plan, explain how others are building their income with your plan.
And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.
Message 4: Sent Out 2 Days Later.
In this message, pick one feature in particular to focus on. Maybe it’s about how your offer can help them save money, be more productive, lose weight, make money, etc…
Remind them that you are available to answer questions and provide support.
And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.
Message 5: Sent Out 2 Days Later.
Use this message to be a little more personal. Let your prospects know that you are available to help them in any way you can. This message could be used to simply thank them again for requesting your information and assuring them that you are a real human being and interested in helping them succeed.
And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.
Message 6: Sent Out 2 Days Later.
Use this message to stress another set of features from your offer. Share a few more testimonials from others or from your own experiences with your product, service, or opportunity.
Briefly review some of the details you have shared from previous letters.
And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.
Message 7: Sent Out 2 Days Later.
This message can be used to ask for some feedback from your prospects. Tell them you have enjoyed sending the information and you hope it was helpful to them. Ask them if they have any concerns or what might be preventing them from making the decision to purchase from you or join with you.
Sometimes, you will get some good feedback from folks. They may share some concerns they have or tell you why they feel your offer may not be for them at this time.
Thank them for agreeing to receive your information and let them know you are still available to answer any questions they may have.
And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.
Now That Your Letters Are Created And Ready To Go:
Once the letters are loaded in to your AutoResponder Campaign, your next step is to begin getting prospects for your AutoResponder to follow up with.
The idea here is to begin advertising to attract prospects to your offer. Give people a compelling reason to request your information. This is where you want to start thinking like your prospects. You are asking them for at least a name and email address. What are you giving them in return?
Maybe your information shows them how to start and profit from their own home based business.
Maybe you are offering tips on how to better protect their identity.
Maybe you are offering weight loss tips or nutritional information.
Maybe you are offering information on how to promote a web site.
Since I sell AutoResponders, I offer prospects free information to show them how AutoResponders can help boost their online sales.
Then I focus all of my advertising on my lead capture pages so that people will request more information from me. I don’t try to sell them up front. I want to capture their information first. THEN I will focus on following up to close the sale.
As people request your information by filling out your subscription forms or emailing your AutoResponder, their information is captured in your database.
Now your AutoResponder goes to work sending out your sales message.
For the next two weeks, your prospects will be receiving your sales letters. You don’t have to remember to send them out. You don’t have to remember which prospect has received which letter. Your AutoResponder is working for you behind the scenes.
Now your focus should be on two things:
You may need to make a few changes. Maybe you see a recurring question from prospects. That recurring question is letting you know that you may need to cover that information a little better or more in depth.
This is just a simple guideline you can use to create your own follow-up messages for your AutoResponder. You may use more letters or less. The average for successful marketers seems to be in the 5 to 9 range.
Notice that each letter ended with a “call to action” where you invite the prospect to your web site or to contact you for more information.
This “call to action” is a critical element to the success of your messages. You must let prospects know what to do next and how to do it.
So you’re thinking about advertising but you’re not sure where.
Every where you look, potential advertising sites are enticing you to spend your precious advertising dollars with them. It can be confusing to know where to advertise, how much to spend, how long to run the ads. If the ad is a bust, that ad budget is gone and you’re the fall guy. But if the ad is successful, you’re the new company hero.
So how can you know where to spend that advertising money?
Remember these 2 things when it comes to creating successful advertising campaigns:
Testing will not only involve making sure you are advertising in the right place (If you are selling fishing gear, a needlepoint web site may not be your best place to advertise), but will also involve making sure you have the right headline/subject, the right ad copy, the right call-to-action.
Using AdTrackers from TrafficWave.net will help you track each of your online ad campaigns for click-throughs. By creating a unique AdTracker for each ad campaign (and each version of the ad) you can tell at a glance which campaign, which version, etc… are producing results.
And since you started small, you will still have some of that advertising money left when it’s time to ramp up and go big with a proven successful ad campaign.
To learn more about AdTrackers, AutoResponders, and how your business can boost profits in less time, request our free Email Marketing Report by filling out the form to the right.
When it comes to email marketing, there is a big difference between the pros and the amateurs.
This one difference is so critical, so powerful, that simply making this one adjustment can either move you from the amateur bracket to the professional ranks or move you higher up the chain in the world of professional (successful) online marketers.
To put it simply:
Professionals sort. Amateurs try to convince.
I’m often asked questions like,
“How can I convince someone to join my system or purchase my products?”
The answer: You can’t. Don’t even try.
Don’t try to figure out how you can convince someone to join.
Don’t waste your time trying to get somebody else to “get it”.
Instead… set your mindset on this simple fact:
There are people out there, right now, that are looking for you and what you offer. It’s a big world out there and there are people in it… right this minute… that are actually seeking out what you have to offer.
They are using search engines, viewing classified ads, reading discussion forums, viewing articles, and more just to find something they want or need.
This is why I constantly focus my marketing and advertising on as many relevant areas as I can. And I direct all of my responses to my AutoResponder.
Why?
It’s simple. People that are putting in effort to seek out information make great prospects. They are looking for what I have to offer and my AutoResponder gives them a convenient way to request more information.
When they fill out my AutoResponder subscription form, they are ASKING for the information because they want to know more.
So my Autoresponder sends the information. It doesn’t matter if the person requested information at 2AM or 3PM. It doesn’t matter if I’m in the office or on the beach. My AutoResponder simply sends them the information they have asked for every time.
They can review the information and decide if they want to pursue it any further or just let it go. Sometimes they like what they see but can’t make a decision right away so they set it aside. So my Autoresponder follows up with them… sending more of the information they requested.
While my Autoresponder is sending information and following up with those people that have requested my information, more people are requesting the information on a regular basis because I am constantly promoting my capture page.
I don’t worry about the people that don’t want my information.
I don’t worry about the people that request it and then decide that it isn’t for them.
Either my offer isn’t right for them or they aren’t right for my offer.
They go on about their business and I go on about mine.
My AutoResponder doesn’t fee bad when someone says “No”. It just removes them when they request to be removed and then keeps sending my information to people that request it.
The key is to understand, use, and trust your AutoResponder.
I know that the life blood of my business is to continually get new prospects for my offer. I do this by advertising anywhere and everywhere that I can. I use free ads. I use paid ads. I use keyword advertising on both Google and Yahoo. I use link ads. I use classified ads. And all of my ads are linked directly to my AutoResponder capture page.
That way, when someone responds to my ads, they can easily request more information from me by filling out the request form.
When they fill out the form, they are added to my AutoResponder.
From there, I let my Autoresponder do its job. When prospects finish the series of letters, I log in and recycle them… starting them over at Letter 1.
That’s it.
I don’t worry about people saying “no”.
I don’t worry about trying to convince anyone.
I just continually promote, advertise, and follow up.
I’m looking for those that are looking for me.
The key to building your sales is to begin seeing yourself as a “Sorter”. Sort through the masses to find those that are ready for what you are offering and you will succeed.
Most people are familiar with autoresponders that send out those automated “I’m away” or “I’m on vacation” messages. In fact, most web hosting and email providers refer to these autoresponders as “away” or “vacation” settings within their email programs. These are good for a quick one shot automated reply to let someone know that you got their message or that you are away and will be returning to reply later.
Setting up these types of autoresponders is usually pretty straight forward. A quick glance through your email settings or your web hosting control panel are usually all that is required to activate them.
However, if your needs go beyond simply sending a one-time message, it may be time to look in to what is known as the Sequential Followup AutoResponder. This type of autoresponder is much more robust and includes a number of powerful features that are starting to be adopted by businesses and organizations from around the world.
Think of this type of autoresponder as an email-on-demand system. Any time your autoresponder receives a request via email or a form, it can automatically respond with whatever information you have loaded in to it.
There are a number of ways your business can benefit from autoresponders.
Autoresponders that send sequential follow-up messages are being used by more and more professional online marketers.
Some of the important features you should look for are:
There are basically two options for getting an autoresponder. One option is to purchase autoresponder software that you would install or have someone install on your server. If you are technically adept, enjoy messing with software installation, and are prepared to spend time managing bounces, changing email protocols, and various technical issues that will inevitably arise, this can be a good option.
If, however, you prefer to focus on the actual job of marketing, creating messages, and running your business, you may be better served by using a hosted autoresponder service. When you go with a hosted autoresponder service, it is the job of the autoresponder company to make sure that hardware and software issues are kept up with, as well as manage the ever changing landscape of email marketing legislation. Most businesses prefer to pay a reasonable monthly fee so that the technical wizards can focus on the technical requirements while they focus on their business.
Once you’ve decided on an autoresponder service, your next step is to create the messages that your autoresponder will send out. I recommend creating 5 to 7 followup messages since marketing studies have shown that it can take up to 7 contacts before your customer decides to purchase from you.
Effective use of a followup autoresponder can help any business maximize their profits by capturing visitor information and then helping to convert those visitors in to customers.
Many businesses, after using autoresponders, quickly wonder how they ever got along without them.
Brian Rooney
TrafficWave.net LLC
Guide To Creating AutoResponder Letters
AutoResponders are powerful tools. Successful online marketers use them to automate repetitive sales tasks, build and manage multiple prospect lists, and send out regular articles, updates, and announcements.
More than providing an automated response to an inquiry, AutoResponders can be your own automated sales force working online 24 hours a day, 7 days a week. Used properly, AutoResponders can automate the process of building your lists, following up with your prospects, and helping you close more sales.
Let’s look at how someone might use AutoResponders to help build a list of targeted prospects.
The first step is to create 5 to 7 messages about your offer and add them to your AutoResponder Campaign.
These messages can be set to go out every 2 days.. With 7 messages, your prospects would receive your sales messages over a 2 week period.
Here is a simple guideline you can use to create your own follow-up letters:
Message 1: Sent Out Immediately.
In this message you would thank them for requesting your information. Give them a brief history about yourself to build some credibility. They need to know you are qualified to share the information with them. Then give them an overview of the information you are offering.
Be sure to include a link to your web site so they can get further details, place an order, or contact you for more information.
It’s also a good idea to include your name and email address. Include a phone number if you want prospects to call you.
Message 2: Sent Out 2 Days Later.
In this message, you may want to give them a brief reminder of what you covered in your first message and focus on the benefits of your offer. What’s in it for them? How is your product, service, or opportunity different from others? Use this message to let them know.
And be sure to invite them to your web site, include the link to your site, and include your name and email address so they can contact you.
Message 3: Sent Out 2 Days Later.
This might be a good place to include some testimonials from your company or a little more of your own personal story. If you are new and haven’t quite created your own story yet, share success stories and testimonials from others that have used your products or services. Give an overview of how people are using your product or service. If you are promoting an affiliate plan, explain how others are building their income with your plan.
And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.
Message 4: Sent Out 2 Days Later.
In this message, pick one feature in particular to focus on. Maybe it’s about how your offer can help them save money, be more productive, lose weight, make money, etc…
Remind them that you are available to answer questions and provide support.
And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.
Message 5: Sent Out 2 Days Later.
Use this message to be a little more personal. Let your prospects know that you are available to help them in any way you can. This message could be used to simply thank them again for requesting your information and assuring them that you are a real human being and interested in helping them succeed.
And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.
Message 6: Sent Out 2 Days Later.
Use this message to stress another set of features from your offer. Share a few more testimonials from others or from your own experiences with your product, service, or opportunity.
Briefly review some of the details you have shared from previous letters.
And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.
Message 7: Sent Out 2 Days Later.
This message can be used to ask for some feedback from your prospects. Tell them you have enjoyed sending the information and you hope it was helpful to them. Ask them if they have any concerns or what might be preventing them from making the decision to purchase from you or join with you.
Sometimes, you will get some good feedback from folks. They may share some concerns they have or tell you why they feel your offer may not be for them at this time.
Thank them for agreeing to receive your information and let them know you are still available to answer any questions they may have.
And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.
Now That Your Letters Are Created And Ready To Go:
Once the letters are loaded in to your AutoResponder Campaign, your next step is to begin getting prospects for your AutoResponder to follow up with.
The idea here is to begin advertising to attract prospects to your offer. Give people a compelling reason to request your information. This is where you want to start thinking like your prospects. You are asking them for at least a name and email address. What are you giving them in return?
Maybe your information shows them how to start and profit from their own home based business. Maybe you are offering tips on how to better protect their identity. Maybe you are offering weight loss tips or nutritional information. Maybe you are offering information on how to promote a web site.
Since I sell AutoResponders, I offer prospects free information to show them how AutoResponders can help boost their online sales.
I have added a subscription form to my web sites.
I use lead capture pages.
I include my email subscription address in my ads.
I include my email subscription address and/or my URL in discussion forum posts.
Then I focus all of my advertising on my lead capture pages so that people will request more information from me. I don’t try to sell them up front. I want to capture their information first. THEN I will focus on following up to close the sale.
As people request your information by filling out your subscription forms or emailing your AutoResponder, their information is captured in your database.
Now your AutoResponder goes to work sending out your sales message.
For the next two weeks, your prospects will be receiving your sales letters. You don’t have to remember to send them out. You don’t have to remember which prospect has received which letter. Your AutoResponder is working for you behind the scenes.
Now your focus should be on two things:
You may need to make a few changes. Maybe you see a recurring question from prospects. That recurring question is letting you know that you may need to cover that information a little better or more in depth.
This is just a simple guideline you can use to create your own follow-up messages for your AutoResponder. You may use more letters or less. The average for successful marketers seems to be in the 5 to 9 range.
Notice that each letter ended with a “call to action” where you invite the prospect to your web site or to contact you for more information.
This “call to action” is a critical element to the success of your messages. You must let prospects know what to do next and how to do it.
Brian Rooney, Co-Founder
TrafficWave.net LLC