Email Marketers are constantly debating the worth of single optin vs double optin when it comes to building their lists.
Single optin simply means that someone can enter any information in to a capture form and they are automatically subscribed and/or given access to the free ebook, software, etc… that is being offered.
Double optin means that once the form is submitted, the person will receive an email asking them to confirm their request. Typically, the confirmation is accomplished by having the subscriber click a uniquely coded link.
The most common argument for using the single optin method is that some email marketingpractitioners believe it helps build a larger list.
The claim is that people are unlikely to take that extra step to click a confirmation link so you could end up losing out on potential prospects.
