Understanding How and Where You TrafficWave.net AutoResponder Fits In To Your Overall Promotions:
So you’ve decided to start using an AutoResponder and now you’re trying to figure out just where and how your TrafficWave.net AutoResponder fits in to your overall marketing and promotion strategy.
Depending on your particular business goals and objectives, TrafficWave.net AutoResponders can be used to send:
- Sales Letters
- Training Information
- Special Offers, Coupons, Discounts
- Product and Service Updates
- Articles and Newsletters
Of course, you need to have people to send this information to which brings us to the all-important topic of: The List.
If your business already has an existing customer list, then you’ll just import that list in to your TrafficWave.net AutoResponder Campaign.
But if your business is new or just getting started with email marketing, you’re probably wondering how to go about building your list(s).
The first thing you need to be sure you do is set up a way for prospects or customers to subscribe to receive your information.
The two most common ways are:
- Adding a Subscription Form To Your Own Web Site(This can include adding subscription forms to your blog,
facebook company page, etc… )
- Using a TrafficWave.net Hosted Capture Page
You can choose one of these methods or use both.
Once you have decided what you are going to send, created your campaign messages, and set up subscription forms, your next (and possibly most critical) step is to begin promoting so that people can be made aware of your offer.
There are more tutorials, guides, and ebooks on various methods of online promotion than we could begin to cover so we’ll give you a basic list of some of the more prominent options below. Your options for online promotions include:
- Search Engine Optimization
- Article Marketing
- Magazine Ads
- Ezine Ads
- Classified Ads
- Banner Ads
- Traffic Exchanges
- Link Exchanges
- Pay Per Click (PPC) Ads
- Rebrandable Ebook Publishing
- And the list goes on ….
Of course, you want to take advantage of and conduct as many relevant advertising campaigns as your resources (both time and money) will allow.
The key is to direct all responses to these campaigns to either your web site that has a subscription form or your hosted capture page so that people can request your information. What you have them request will be entirely up to you.
In our case, we offer a free report that shows subscribers how AutoResponders can help build their business.
You may offer a free report, a weekly or monthly newsletter, stock tips, a download, a free gift of some sort … the possibilities are virtually limitless. Your goal is to get interested prospects to subscribe to your list so that you can follow up with them.
While this article covered this particular topic from back to front, the end result is:
- Your Advertising is what attracts prospects to your offer.
- Your Subscription Form is how prospects request more information.
- Your AutoResponder collects their details and sends out your information.
By using a TrafficWave.net AutoResponder, you can direct all of your advertising responses to a capture page or web site that has your subscription form.
The subscription form captures prospect information and you then use your AutoResponder to send your offers, updates, etc … to your subscriber list!