I just finished moving in to a new house. We’ve still got boxes all over the place and are piecing our world back together like you do when you move.
Part of this process has included having an army of installers come out to the house to hook up various services such as our gas, electric, water, internet, phone, etc…
On Monday, we had two separate companies come out and take care of phone lines, internet, and television.
On Tuesday, we had a salesman on our driveway trying to convince us to switch these services to a competitor.
The short story is that he showed me how he could save us around $90 per month by switching to his service and dropping these other services.
$90 per month. That’s $1,080 over the course of a year! I’m a big cigar fan and I have to tell you … $1,080 would buy a lot of cigars!
What did we do? We switched, of course!
There’s always the question of which service someone simply prefers. There are definitely some differences in how my new services operate such as the buttons on the remote, the router used to get online, etc… But for over $1,000 per year in savings, I can spend a little time learning the new remotes!
You may be asking: “What does any of that have to do with AutoResponders?”
I see a lot of conversations in various forums about some of the different AutoResponder services out there. I’m always amazed when the discussion comes around to pricing. A lot of AutoResponder companies charge you more as your list grows. When I ask why, I’m often replied to with some sort of condescending response like, “Well … with a big list, you should be able to afford the higher price with no problem.”
So … I should pay more just because I can?!?
Does that make sense to ANYONE?
A recent post on a popular marketing forum revealed that someone was paying more than $700 per month to use one of our competitors to manage a list of 100K. He was wondering about saving some money by switching to a less expensive service such as ours here at TrafficWave.net. He was actually told that paying that much shouldn’t be a problem if he was any good at marketing to his list.
Personally, I think he should have been offended! It’s just bad business math to spend more because you “can”.
Let’s do some quick math:
||Price Per Month
Annual savings by switching to TrafficWave.net: $8,184.60!
Doesn’t it make more sense for this marketer to take that $8,000+ per year and put it in to more marketing to build their list even larger to sell even more?
As an Affiliate of TrafficWave.net, focus on showing businesses how they can:
1) Increase sales by building and marketing to their lists.
2) Reduce overall marketing costs by using TrafficWave.net