A question we get a lot here at TrafficWave.net is “How do I improve my open rate?”.
There are a couple of techniques I want to go over in this article that will dramatically increase your open rates for your email marketing messages.
First, let’s take a look at a real subject line I use in one of my own campaigns and then break down the two critical elements of success:
There are two elements to this particular subject line.
- The first element is personalization. I’ve made sure that each message that goes out is personally addressed to the prospect by name. I did this by placing my cursor in the Subject Line window and then clicking “Add Token”. Since this particular autoresponder campaign collects the full name as a single field, I use the **NAME** token. If you collect first and last name separately, you can use just the **FIRSTNAME** token to automatically have the system enter your subscriber’s first name.
- The next element is that my subject line asks a question. Of course, I already know the answer to the question but the point is to get my reader thinking about the question before they even open the email.
Why is this technique effective in improving your email marketing open rate?
The message is personalized. We are all more likely to open a message that is addressed specifically to us.
The message creates curiosity by asking a question that we know is already on the prospect’s mind.
Your subject line could also offer to teach your subscriber’s something by starting with a “How To Stop Snoring”
Your subject line could make a special announcement, such as “50% Off Sale Starts Today”
Your subject line could focus on a popular news story or current event, such as “Did You See This On The News?”
Try some different techniques and track your open rates to see which of these work to increase your open rates.