Archive for: July, 2011

Email Marketing: Getting Them To Open Your Email Newsletter

Published by under AutoResponder Tips

A question we get a lot here at TrafficWave.net is “How do I improve my open rate?”.

There are a couple of techniques I want to go over in this article that will dramatically increase your open rates for your email marketing messages.

First, let’s take a look at a real subject line I use in one of my own campaigns and then break down the two critical elements of success:

Improve Your Email Marketing Open Rates

There are two elements to this particular subject line.

  1. The first element is personalization. I’ve made sure that each message that goes out is personally addressed to the prospect by name. I did this by placing my cursor in the Subject Line window and then clicking “Add Token”. Since this particular autoresponder campaign collects the full name as a single field, I use the **NAME** token. If you collect first and last name separately, you can use just the **FIRSTNAME** token to automatically have the system enter your subscriber’s first name.
  2. The next element is that my subject line asks a question. Of course, I already know the answer to the question but the point is to get my reader thinking about the question before they even open the email.

Why is this technique effective in improving your email marketing open rate?

The message is personalized. We are all more likely to open a message that is addressed specifically to us.

The message creates curiosity by asking a question that we know is already on the prospect’s mind.

Your subject line could also offer to teach your subscriber’s something by starting with a “How To Stop Snoring”

Your subject line could make a special announcement, such as “50% Off Sale Starts Today”

Your subject line could focus on a popular news story or current event, such as “Did You See This On The News?”

Try some different techniques and track your open rates to see which of these work to increase your open rates.

 

 

 

 

 

 

8 responses so far

Can Your Business Benefit From Using AutoResponders?

Published by under AutoResponder Tips

Despite having been around for years, many businesses still don’t understand what AutoResponders are or how they can be put to use as part of their overall marketing strategy.

Sadly, if you mention “email marketing” to the average business owner, they usually think of some of the more unscrupulous activities involving spam messages, bulk mailers, etc…

Fortunately, responsible email marketing is not only possible but actually very productive and quite cost effective.

Before we get much further in talking about effective email marketing strategies, it may be helpful to clear up some potential confusion about the terminology being used.

AutoResponders” is a word commonly used to identify the tool used to conduct email marketing campaigns. To conduct any given email marketing campaign, you would typically log in to your AutoResponder, set up your message and schedule a date for your message to be sent out to your list of subscribers.

“Subscribers” is the term used to describe anyone who has requested information from you by way of filling out an online form, placing an order with your company, or even filling out a paper request form at your sales counter.

The possibilities for what type of business can use autoresponders and how those businesses can implement email marketing strategies is virtually endless.

Your business can use AutoResponders to generate new sales leads, follow up with current prospects, stay in touch with current customers, train and educate your sales force, communicate with your fan base, etc…

The cost effectiveness of using autoresponders as compared to traditional direct mail is remarkable. A typical direct mail campaign can easily cost thousands of dollars and more. By the time you factor in the cost of design, creation, printing, sorting, and then waiting for the mail to hit the streets while hoping for a decent return, your costs can become astronomical.

By comparison, an email marketing campaign to that same list can cost less than $20, doesn’t require expensive printing services, can be completed in a fraction of the time, and often provides virtually instant feedback in terms of how effective your promotion is.

  • Online marketers report seeing sales come in within minutes of clicking “send” on their latest email marketing campaign.
  • Restaurants can often send out a coupon in the morning and have people redeeming the coupon by lunch time on the same day.
  • Car dealerships can begin receiving phone calls and new visitors to the showroom within hours of sending out a broadcast.
  • Dentist’s offices can begin booking new appointments on the same day that they sent out their reminder for teeth cleaning and checkups.
  • Realtors can instantly reach potential buyers for a new listing all with just a few mouse clicks.
  • Hotels can quickly fill rooms that would otherwise remain unoccupied by sending out a promotional offer to their previous guests.

When you use autoresponders for email marketing, all of these can happen for a fraction of the costs associated with more traditional marketing methods; not to mention the time savings realized by using this powerful technology.

If your business isn’t using AutoResponders, you could be not only missing out on sales but spending far too much on slow and ineffective marketing strategies.

Maybe it’s time you look in to how this amazing technology can help your business boost sales, increase efficiencies, improve communications, and lower costs.

4 responses so far

New Social Media icons available for your messages

Published by under Advanced Tips, AutoResponder Tips

We’ve added Social Media icons for various social media networks including Facebook, Twitter, Linkedin, and sites like WordPress, Blogger, Technorati, etc… to your available stock images.

Now you can add these images to your autoresponder letters to let your subscribers know how to find and follow you on your favorite social network!

As you are editing any letter in your AutoResponder Campaign, just click the icon to add an image.

Navigate to the Stock_Photos folder and then to Social_Media to see the available images.

For more tips on using our powerful HTML Editor to create professional looking emails, be sure to click “HTML Editor Tips” on the left of your screen as you are editing or creating any letter in your AutoResponder Campaign.

 

7 responses so far