When it comes to Email Marketing, a critical part of evaluating any autoresponder service is deliverability.
Will Your Email Marketing Message Get Through?
Any AutoResponder service can claim a high deliverability rating (and some do) but proving it is usually a different matter, altogether. The unfortunate reality is that there appears to be a lot of misinformation about deliverability and many email marketers often find out too late that their chosen AutoResponder service isn’t quite as reliable about getting their message delivered as they may have been told.
TrafficWave.net AutoResponders provide (and can verify) outstanding deliverability and “sender reputation” as demonstrated by Return Path , an independent company that also runs Spamcop.
Return Path rates all mail servers on the quality and overall reputation of the email they send based on a number of factors including deliverability, complaint rates, mail volume, etc…
Deliverability is a huge factor for success with Email Marketing campaigns. Be sure your AutoResponder company can deliver!