Are your traffic exchange activities producing results?
Are you sure?
Getting traffic to your web site is great. We all need more traffic. But the key to success is getting traffic that converts. Effective advertising requires that we track our results so that we know what is working and what is not.
The best way that I’ve found to track my results is by using an AdTracker here at TrafficWave.net. But to really find out what’s working, you need to be sure to use your TrafficWave.net AdTracker properly.
The most common mistake I see is someone using an AdTracker to count the number of visits to the landing page that they are sending people to with the Traffic Exchange.
Why is this a mistake? All you will be counting are visits. And the traffic exchange is already counting those for you as a part of their system.
Knowing 500 people visited your web site through a particular traffic exchange is nice.
Knowing how many of those 500 people are actually interested in your offer is what you really need to know in order to measure the effectiveness of your campaign.
Here is what I suggest:
Use a quick loading landing page with a powerful headline, a few lines of well written copy, and a clickable link that takes the visitor to your more detailed offer page.
This way, your page loads quickly … your headline has a chance to capture their attention … and they can click a link to get to your actual offer page where they can take more time to review your offer.
Use an AdTracker for the link that takes visitors to your offer page.
By doing this, you will:
1) Be able to make sure your headline stands out.
2) Be able to QUICKLY capture the attention of the visitor who may just be waiting for a timer to count down.
3) Track the REAL effectiveness by seeing how many people click through to your offer page.
Knowing 500 people landed on your landing page is nice.
Knowing how many of those people clicked through to your offer page is how you build a successful campaign.
Another great tip for making the most of your traffic exchange campaigns is to create a unique landing page for each traffic exchange.
You should be doing this anyway since you’ll be using a separate AdTracker for each traffic exchange.
The added benefit is that you can then address each landing page specifically to those members to capture their attention even better.
For example: If you are using XYZ Traffic Exchange, you could make your headline start with:
Special Offer for XYZ Traffic Exchange Members!
Doing this will help your landing page stand out more, capture more attention, and possibly increase your click-through ratio!