Archive for the 'AdTrackers' category

Are Traffic Exchanges Effective?

Published by under AdTrackers

Are your traffic exchange activities producing results?

Are you sure?

Getting traffic to your web site is great. We all need more traffic. But the key to success is getting traffic that converts. Effective advertising requires that we track our results so that we know what is working and what is not.

The best way that I’ve found to track my results is by using an AdTracker here at TrafficWave.net. But to really find out what’s working, you need to be sure to use your TrafficWave.net AdTracker properly.

The most common mistake I see is someone using an AdTracker to count the number of visits to the landing page that they are sending people to with the Traffic Exchange.

Why is this a mistake? All you will be counting are visits. And the traffic exchange is already counting those for you as a part of their system.

Knowing 500 people visited your web site through a particular traffic exchange is nice.

Knowing how many of those 500 people are actually interested in your offer is what you really need to know in order to measure the effectiveness of your campaign.

Here is what I suggest:

Use a quick loading landing page with a powerful headline, a few lines of well written copy, and a clickable link that takes the visitor to your more detailed offer page.

This way, your page loads quickly … your headline has a chance to capture their attention … and they can click a link to get to your actual offer page where they can take more time to review your offer.

Use an AdTracker for the link that takes visitors to your offer page.

By doing this, you will:

1) Be able to make sure your headline stands out.
2) Be able to QUICKLY capture the attention of the visitor who may just be waiting for a timer to count down.
3) Track the REAL effectiveness by seeing how many people click through to your offer page.

Knowing 500 people landed on your landing page is nice.
Knowing how many of those people clicked through to your offer page is how you build a successful campaign.

Another great tip for making the most of your traffic exchange campaigns is to create a unique landing page for each traffic exchange.

You should be doing this anyway since you’ll be using a separate AdTracker for each traffic exchange.

The added benefit is that you can then address each landing page specifically to those members to capture their attention even better.

For example: If you are using XYZ Traffic Exchange, you could make your headline start with:

Special Offer for XYZ Traffic Exchange Members!

Doing this will help your landing page stand out more, capture more attention, and possibly increase your click-through ratio!

 

 


5 responses so far

Make The Most of your Traffic Exchange Advertising!

Published by under AdTrackers

Traffic Exchanges are used by a lot of internet marketers as an option to increase overall exposure for any given web site.

There are a number of Traffic Exchanges available and each will have its own particular features and benefits but the basic (very simplified) idea is that you are able to get people to view your web site in exchange for viewing their web site within the Traffic Exchange network. Each time you view another member’s web site in the Traffic Exchange Network, you are earning credits that will cause your web site to be seen by other members in the same network.

Let’s call the web site you are promoting in a Traffic Exchange your “Landing Page”. When someone is clicking for credits in your favorite Traffic Exchange, they are “landing” on your web site.

This Landing Page is where I see most people making the biggest mistake. Too often, I see Landing Pages that have WAY too much information, a slow loading video, long ad copy, etc…

What typically happens? For the most part, whoever is viewing the page is just watching the timer count down so they can see the next Landing Page and keep earning those credits.

This isn’t a bad thing. They are agreeing to view your web site. Your job is to take full advantage of that opportunity and exposure by making sure you are using a good Landing Page.

If you are using one of these long or slow loading Landing Pages in a Traffic Exchange, chances are that you are missing out on sales and losing money.

To Be Effective, Your Landing Page Should…

  • Load quickly
  • Be very compelling
  • Be SHORT
  • Invite the viewer to click for more details

We’ll call the page they get to after they click a link on your Landing Page your “Offer Page”. This is where you give them more details about your offer.

And this is where your TrafficWave.net AdTracker really comes in handy. You want to track the number of times someone clicks through from your Landing Page to your Offer Page.

You want to use an AdTracker on the Landing Page.

I see a lot of people using an AdTracker to track the number of times their Landing Page is shown. That’s fine, but you can probably already get that information from the Traffic Exchange network itself since they track the number of times you view web sites in their network and the number of times your Landing Page is shown in their network.

But the real reason you are using Traffic Exchanges is not just to get exposures to your web site. You want people to actually take some sort of action.

Maybe you are offering them a free report, a download, an offer to purchase on the spot, or whatever it may be.

Remember … they are on the Traffic Exchange to accomplish one primary goal: Earn credits so that others will see their web site on the network.

Your Landing Page needs to capture their attention long enough to get them to click the link on your Landing Page so they can see your Offer Page.

Track the number of clicks from your Landing Page to your Offer Page to see just how effective your Traffic Exchanges are being.

If you find that you’re getting a lot of click-throughs, then you’re doing great!

If you find that the number of click-throughs is low, then you may need to tweak that Landing Page a bit to see if you can get your click-throughs up.

This is where your AdTracker really comes in handy. By knowing how many people click through to your offer page, you can really put your Traffic Exchange experience to solid use in your business to help you build your lists and increase your sales.

32 responses so far