Posts Tagged ‘brian rooney’

Big Names switching from Aweber to TrafficWave.net

Wednesday, December 9th, 2009

If you’ve been watching some of the popular forms, twitter, facebook, etc… you may have noticed that some big names in Internet Marketing are starting to switch over from companies like Aweber, GetResponse, etc… to TrafficWave.net.

More and more marketers are starting to realize that it just doesn’t make sense to pay higher (and higher) prices when they can get outstanding (and in some cases, improved) deliverability for a low flat monthly rate.

When names like Jerry Reeder, Jon Olson, Tim Linden, and Jerry Ianucci start switching, people notice.

We’re honored to have these fine marketers on board with us here at TrafficWave.net and we look forward to a long and profitable future together.

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Posted in Email Marketing | 4 Comments »

Email Marketing: Single Optin or Double Optin?

Wednesday, November 11th, 2009

Email Marketers are constantly debating the worth of single optin vs double optin when it comes to building their lists.

Single optin simply means that someone can enter any information in to a capture form and they are automatically subscribed and/or given access to the free ebook, software, etc… that is being offered.

Double optin means that once the form is submitted, the person will receive an email asking them to confirm their request. Typically, the confirmation is accomplished by having the subscriber click a uniquely coded link.

The most common argument for using the single optin method is that some email marketingpractitioners believe it helps build a larger list.

The claim is that people are unlikely to take that extra step to click a confirmation link so you could end up losing out on potential prospects.

Read More …

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Posted in Email Marketing | No Comments »

How Your Business Can Use Email Marketing AutoResponders

Friday, October 30th, 2009

More and more businesses are starting to realize not only the power of using AutoResponders but also the amazing bargain they get with using TrafficWave.net.

I just wanted to send you a quick note about how some of our clients are using their TrafficWave.net AutoResponder system.

Restaurants use TrafficWave.net AutoResponders to:

  • Increase repeat business.
  • Reward customer loyalty.
  • Announce special events.
  • Broadcast live entertainment schedules.

Entertainers use TrafficWave.net AutoResponders to: * Support and communicate with their fan base.

  • Broadcast performance schedules.
  • Announce CD Release Dates.
  • Increase ticket sales.
  • Drive merchandise sales.

Real Estate Professionals use TrafficWave.net AutoResponders to:

  • Update buyers on investment opportunities.
  • Inform prospects about changing market conditions.
  • Announce new listings.
  • Promote special listing and sales opportunties.
  • Train and support their team of agents.

Churches use TrafficWave.net AutoResponders to:

  • Communicate with members.
  • Promote special events.
  • Broadcast important messages and updates.
  • Distribute time-sensitive messages and requests.

Affiliate Marketers use TrafficWave.net AutoResponders to:

  • Generate new targeted leads.
  • Follow up with interested prospects.
  • Convert leads in to customers.
  • Drive add-on sales.
  • Build brand recognition.
  • Send links to downloads and updates.

Sports Clubs and Organizations use TrafficWave.net AutoResponders to:

  • Send coupons and special offers.
  • Provide relevant training tips.
  • Broadcast Nutritional Newsletters.
  • Send renewal reminders.

How do You Use your TrafficWave.net AutoResponder in your business?

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Posted in Email Marketing | 3 Comments »

Email Marketing Tip: Personalize For Impact

Thursday, October 22nd, 2009

Personalize Your Email Marketing Messages for Maximum Impact

A common mistake made by many email marketers is collecting nothing more than the email address of visitors or prospects.

At a minimum, your subscription form should collect your prospects’ name and email address.

Then be sure to personalize your messages by inserting the prospect’s name in to the subject line and appropriately throughout the messages you are sending them. Your AutoResponder service should allow for the use of a Token that will automatically insert the prospect’s name where ever the Token appears within your subject line and/or message body.

Successful Email Marketing professionals know that personalizing the subject line and messages will dramatically improve the open rate and response rate of your sales messages.

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Posted in Email Marketing | 1 Comment »

How To Succeed With Email Marketing

Wednesday, October 7th, 2009

More and more businesses are turning to Email Marketing to increase sales while reducing overall marketing expenses.

AutoResponders are powerful tools to use in your overall email marketing strategy. Here are some keys to creating and managing successful Email Marketing campaigns for your business:

  1. Add AutoResponder Subscription Forms To Your Web Site! You’ve worked hard to bring targeted visitors to your web site. Adding subscription forms helps you capture valuable contact information from those visitors that otherwise might just be looking for now.
  2. Offer something of value to your visitors in exchange for them giving you their contact information. This could be a free report, a free download, a coupon or discount offer, etc…
  3. Backup Your Lists! Once you start building your lists, the last thing you want is to lose them for any reason. Make a point of protecting your valuable asset by backing up your lists regularly.
  4. Personalize Your Messages! Your Email Marketing messages are much more likely to be read by your prospects when you personalize the subject line and content. Personalization can be as basic as adding their name to your messages or as complex as adding more details such as account history, demographic information, etc.. Most AutoResponder systems provide simple tools for adding personalization.
  5. Focus On List Building. Your advertising should be directed toward getting prospects to a capture form so they can request your information. “The Fortune Is In The List”.
  6. Manage Lists Responsibly. Your visitors have given you their contact information in exchange for some benefit such as information, download, software, discounts, etc… Treat your prospects with respect. Send relevant and timely information. The better your rapport with your lists, the better your sales will be.
  7. Track Your Results! Monitor all aspects of your Email Marketing campaigns such as open rates, click-throughs, etc… to be sure you are getting the best possible results as you mail your lists.

By following these guidelines, you can help assure your success with Email Marketing with AutoResponders.

The value of a well targeted and managed email marketing list is impossible to overstate. In addition to cost savings, responsible email marketing strategies can dramatically reduce the amount of time it takes to move your offer from concept to sale.

For more information on how you can use AutoResponders to manage your Email Marketing lists and campaigns, visit TrafficWave.net LLC.

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Posted in Email Marketing | No Comments »

AutoResponder Deliverability: Separating Fact From Fiction

Saturday, October 3rd, 2009

Any AutoResponder service can claim a high deliverability rating (and some do) but proving it is usually a different matter, altogether. The unfortunate reality is that there appears to be a lot of misinformation about deliverability and many email marketers often find out too late that their chosen AutoResponder service isn’t quite as reliable about getting their message delivered as they may have been told.

TrafficWave.net AutoResponders provide (and can verify) outstanding deliverability and “sender reputation” as demonstrated by Return Path , an independent company that also runs Spamcop.

Return Path rates all mail servers on the quality and overall reputation of the email they send based on a number of factors including deliverability, complaint rates, mail volume, etc…

Click Here To Read More About AutoResponder Deliverability

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Posted in Email Marketing | No Comments »

Email Marketing Winning Out Over Direct Mail

Thursday, October 1st, 2009

A recent study by Borrell reports that email marketing is starting to gain ground while direct mail is on the decline.

According to an Article by Media Post:

“More specifically, it is projecting a 39% decline for direct mail over the next five years, from $49.7 billion in annual ad spending in 2008 to $29.8 billion by the end of 2013.”

Over the same time period they have email ad spending going from $12.1 to $15.7 billion.

They also predict a substantial increase in local email marketing by small businesses:

“We’re expecting local e-mail advertising to grow from $848 million in 2008, to $2 billion in 2013, as more small businesses abandon direct mail couponing and promotional orders and turn to a more measurable and less costly medium, e-mail.”

More and more businesses are turning to email marketing as a way to communicate with existing customers, increase customer loyalty, generate more sales prospects, and boost sales while reducing overall marketing expenses.

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Posted in Email Marketing | 3 Comments »