EmailMarketingDirect.com » direct mail http://emailmarketingdirect.com Learn how to put email marketing autoresponders to use in your business. Sat, 22 May 2010 19:28:55 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Email Marketing Winning Out Over Direct Mail http://emailmarketingdirect.com/email-marketing-winning-out/?utm_source=rss&utm_medium=rss&utm_campaign=email-marketing-winning-out http://emailmarketingdirect.com/email-marketing-winning-out/#comments Fri, 02 Oct 2009 05:06:10 +0000 Brian Rooney http:/?p=1 A recent study by Borrell reports that email marketing is starting to gain ground while direct mail is on the decline.

According to an Article by Media Post:

“More specifically, it is projecting a 39% decline for direct mail over the next five years, from $49.7 billion in annual ad spending in 2008 to $29.8 billion by the end of 2013.”

Over the same time period they have email ad spending going from $12.1 to $15.7 billion.

They also predict a substantial increase in local email marketing by small businesses:

“We’re expecting local e-mail advertising to grow from $848 million in 2008, to $2 billion in 2013, as more small businesses abandon direct mail couponing and promotional orders and turn to a more measurable and less costly medium, e-mail.”

More and more businesses are turning to email marketing as a way to communicate with existing customers, increase customer loyalty, generate more sales prospects, and boost sales while reducing overall marketing expenses.

]]> http://emailmarketingdirect.com/email-marketing-winning-out/feed/ 3